1. Who is responsible for your information
Updated 9 September 2026. This update explains our existing AI assistant, the contractual restriction on conversation training, technical services and privacy choices. It does not introduce a new use of personal information.
DeadSea.com, including its Israel and Jordan sections, is operated by DEADSEA COM LLC, a US company with operations in Israel. We are the controller responsible for the personal information described in this policy.
Registered address: 8TH THE GRN, STE B, DOVER, DE 19901, United States.
Privacy contact: support@deadsea.com. You can use this address for questions, complaints and requests to exercise your privacy rights.
You do not need to give us your name, email address or identity documents to read our articles or ask the AI assistant a general question. Technical data and any information you choose to send can still be personal information. This policy covers browsing our website, searching our articles, using our AI assistant and any communications you choose to send or subscribe to. It explains what information is processed, why, who receives it and your choices. Our Terms of Use explain the services and their limitations. This privacy notice does not itself ask you to consent to every activity it describes.
2. What you choose to provide
There is no legal obligation to send us a question, contact message or newsletter subscription. If you do not provide a question, the AI assistant cannot answer it. If you do not provide contact details, we may be unable to reply to an inquiry. Without an email address and the required subscription consent, we cannot send you newsletters. You can still read the website and use ordinary article search without using the AI assistant or subscribing.
Some technical information is needed to deliver pages and protect the website. Blocking essential browser functions can prevent parts of the website from working. Rejecting optional analytics does not prevent access to our articles.
3. Information we process
Messages and subscriptions. If you contact us, we process the details and message you choose to send so we can respond. If you subscribe to communications through an available subscription feature, we process the address and preferences you provide. Optional fields need not be completed.
AI conversations. We process questions, responses, conversation context and feedback. Conversations can include personal information you type or disclose through a file or voice feature you choose to use. Files, audio and resulting transcripts are processed when you submit them through an available feature. Chat services can also process session identifiers, timestamps, IP addresses, browser and device information and page context to deliver and secure the conversation.
Website use. Our hosting, security and analytics services process information such as IP addresses, browser and device type, page requests, approximate location derived from IP, referring pages, searches, clicks, scrolling, timestamps and interaction data. Different services process different subsets. An IP address may be processed before any truncation or other privacy measure is applied. We do not request access to your device's precise GPS location.
Affiliate referrals and embedded media. Clicking a referral link or activating embedded content can disclose information to the relevant provider, including referral or cookie identifiers, IP address, page URL, browser information and interaction data. Identifiers can be personal information even when your name is absent. We may receive referral or commission reports. We do not process payment-card details for bookings or purchases made on another provider's website.
Sensitive information. We do not ask for medical records, identity documents, passwords, financial account details or other sensitive information for our general-information services. Please do not submit it, including in chat. Nevertheless, free-text messages, files or audio can contain sensitive information or information about another person. Sending it does not give blanket consent to unrelated use or model training. We restrict unnecessary use and assess whether it should be removed, subject to applicable legal requirements. You can contact us if you have submitted something by mistake.
4. Why we use information and our legal grounds
We use information for the purposes below. The applicable legal ground depends on the processing and the law that applies to it. Under Israeli law, we obtain informed consent where required or rely on an applicable legal authorisation. A European legitimate-interest assessment is not a substitute for Israeli consent requirements.
Where the GDPR or UK GDPR applies, our grounds are:
Model training is a separate purpose from answering your question. Its treatment is explained below. When a law requires an additional condition to process sensitive information, an ordinary service request or a legitimate interest alone is insufficient.
We do not use the assistant to make decisions producing legal or similarly significant effects about you. Suggestions about articles or destinations are general information, not eligibility, credit, insurance or medical decisions.
5. The Async AI assistant
Our optional assistant is powered by Async, whose published service documents identify PULSE.HR LTD as the service provider. Submitting through the homepage AI question field sends the question to Async and starts a conversation automatically. Ordinary article search is a separate feature.
Async and the technology suppliers used to generate the response process conversation information. Authorised personnel at DeadSea.com and its service providers may access relevant records for support, security, investigation of errors and quality review. Do not treat the assistant as a confidential professional adviser. Private conversations are not public submissions for publication on our website.
No conversation training under our agreement. Our agreement with Async does not permit use of your conversation content for model training. Processing needed to generate an answer, maintain the conversation, provide support or protect the service is separate from model training. This contractual restriction does not mean that no information is processed or retained.
You can use our articles and ordinary search without sending a question to Async. Contact support@deadsea.com about a conversation, including access, correction or deletion. Give its approximate date and a conversation reference if available. Avoid sending additional sensitive information just to identify it. Deleting visible chat history is not necessarily deletion of all provider records.
6. Cookies, analytics and browser storage
Cookies and similar technologies support website operation, remember choices, measure use and enable some third-party features. The relevant purposes are:
- Essential functions: page delivery, security, remembering privacy choices and technical functions necessary for a service you request.
- Analytics: Google Analytics 4 measures website use. Microsoft Clarity and Hotjar support interaction analysis, heatmaps and session playback. Depending on the service and its settings, recording can include content visible in recorded page areas as well as clicks, scrolling and device information. Please avoid entering sensitive information into website fields.
- Affiliate attribution: referral technologies can associate a visit or purchase with a link you followed.
- Embedded media: providers such as YouTube receive information when their content is activated, according to the consent requirements that apply.
Where prior consent is required, optional technologies are blocked until you accept them. You can reject optional categories or change your choice through the website’s Manage consent control. Rejecting optional cookies must be as accessible as accepting them. Continuing to browse or accepting the Terms is not consent to optional cookies.
Requesting a chat can justify technical storage strictly necessary for that conversation where the law permits. It does not automatically authorise analytics, advertising, unrelated profiling or model training. Withdrawing consent stops future consent-based processing; it does not make earlier lawful processing unlawful. Browser controls can also remove or block storage, but they may not communicate a withdrawal to every provider.
Microsoft describes Clarity as operating as a controller and explains that third-party cookies can support advertising purposes. Its own collection and use are described in the Microsoft Privacy Statement. These provider purposes must be reflected in the choices presented before the relevant processing. Describing Clarity as analytics does not mean it only acts on our instructions.
7. Who receives information
We disclose information relevant to the service or purpose involved:
Providers processing information on our instructions are subject to appropriate contractual restrictions. A provider using information for its own purposes may have separate controller responsibilities. A contract's label does not remove our responsibilities for the processing we determine. You can request more information about the providers relevant to your data from support@deadsea.com.
We may also disclose information where legally required, to protect legal rights or investigate abuse, or during a genuine corporate transaction with appropriate confidentiality and privacy safeguards. A business transfer does not itself authorise incompatible new uses.
We do not sell personal information for money or run third-party display advertisements on our pages. Referral disclosures and other transfers can nevertheless fall within broader legal definitions of sale or sharing, depending on their operation and the applicable law. Section 10 explains the relevant rights. The provider processing described above is distinct from displaying advertisements on this website.
8. International processing
Information may be processed in Israel, the United States, the European Economic Area and other countries used by the relevant service providers. Israeli operation or hosting does not mean that all information stays in Israel, especially when an AI model or embedded service is involved.
Transfers must comply with the rules applicable to their origin and destination. These can include Israeli overseas-transfer regulations and, where applicable, an adequacy decision, approved contractual safeguards and supplementary measures under European, UK or Swiss law. An adequacy decision for one destination does not automatically cover a later transfer elsewhere.
You can request information about the destination and safeguards applicable to your information, including an appropriately redacted copy of relevant contractual safeguards, by contacting support@deadsea.com.
9. Retention and deletion
We retain identifiable information for the purpose for which it was collected and applicable legal requirements. The following periods and criteria apply:
We do not retain identifiable conversations indefinitely merely because they might be useful. Backups retained for recovery are protected from ordinary use and expire through the applicable backup cycle. If restoration reintroduces deleted records, we address the applicable deletion request again. A deletion request is assessed across our systems and relevant providers, subject to lawful exceptions.
Anonymous statistics that cannot reasonably identify a person may be kept longer. Removing a name, replacing it with an identifier or keeping a pseudonym does not by itself make information anonymous.
10. Your rights and how to exercise them
Email support@deadsea.com. Describe your request and the service involved. We may seek proportionate information to confirm identity before disclosing or deleting personal information. We will not ask you to create an account solely to make a privacy request. An authorised representative may act for you where the law permits, subject to appropriate verification of authority.
You can unsubscribe using the link in a newsletter or by emailing us. An unsubscribe stops marketing messages; it does not prevent a necessary reply to a separate inquiry or privacy request.
Israel. You may request to inspect personal information about you held in a database and request correction or deletion where it is inaccurate, incomplete, unclear or out of date, subject to the Privacy Protection Law. Other deletion and direct-mail rights apply where their legal conditions are met. Additional protections can apply to information covered by Israel's rules for data transferred from the European Economic Area. Israeli law does not create an unrestricted right to erase every lawful record on demand.
EEA and UK. Where the GDPR or UK GDPR applies, rights include access, correction, erasure, restriction, portability in applicable cases, objection to processing based on legitimate interests, and withdrawal of consent. You can object to direct marketing at any time. These rights are subject to their statutory conditions and exceptions.
California and other US states. Where an applicable state privacy law covers our processing, you may have rights to know or access information, obtain a portable copy, correct or delete information, and opt out of sale, sharing, targeted advertising or certain profiling. California also provides a right to limit qualifying uses of sensitive personal information. We do not discriminate unlawfully against people who exercise privacy rights. Legally recognised opt-out preference signals, including Global Privacy Control where applicable, must be honoured for covered processing. An opt-out of sale or sharing must not be made dependent on verifying identity as if it were an access request.
Other countries. We respect applicable local rights, including relevant Swiss privacy rights. The rights described here do not limit protections available under mandatory law.
We aim to respond within one month. The statutory deadline applicable to your request controls if different, including any permitted extension; we explain a necessary extension and any refusal. Where a state law provides an appeal, you may appeal a refusal by replying with “Privacy appeal” and we will explain the applicable process. You may complain to a competent regulator without contacting us first: the Israeli Privacy Protection Authority, an EEA supervisory authority, the UK Information Commissioner's Office, the Swiss Federal Data Protection and Information Commissioner, or an appropriate US authority, as applicable.
11. Children
Our services are intended for people aged 18 or older, or the age of majority where higher, as explained in our Terms. We do not knowingly seek personal information from children. An age statement does not make collection lawful if we learn a child has used the service. A parent or guardian can contact support@deadsea.com; we will investigate and remove information or take other steps required by the applicable law.
12. Security and incidents
We use reasonable technical and organisational measures appropriate to the information and risks, including access restrictions and secure transmission. No website or communication method is completely secure. We assess suspected incidents and notify regulators and affected individuals when and within the time required by the law that applies. Different laws have different notification conditions and deadlines.
13. Changes to this policy
We will identify the effective or updated date and explain material changes. For material changes to data categories, processing grounds or third-party sharing, we will provide a prominent website notice and notify newsletter subscribers by email and keep the website notice visible for at least 30 days. Where advance notice or fresh consent is legally required, we will provide it before the relevant new processing.
A notice of change does not replace consent where consent is required. We will not treat continued use as permission for an incompatible new use of previously collected information, including a new training purpose. Questions about this policy can be sent to support@deadsea.com.
